Tag: AI Strategy
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The Meter is a Map

Photo by Tyler on Unsplash Author’s Note When I published The Token Tax three weeks ago, I expected the cost conversation around enterprise AI to keep growing. I did not expect it to accelerate this quickly. In the time since, the same pattern has surfaced across the industry in plain view: companies exhausting an entire…
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The Token Tax

Photo by Jakub Żerdzicki on Unsplash Beginning in late 2022, during the preview conversations for the first iteration of Copilot, through its launch and at intervals ever since, I told Microsoft’s product team that speed to launch was a short-term advantage. It mattered, of course. In a market defined by attention, fear, and executive urgency,…
