Tag: Marketing
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The Hidden Costs of Cost-Cutting in Business
We’ve all seen it, and too many of us have experienced it firsthand. The quarter closes, financial results fall short of projections, and suddenly the positive hum in the office—fueled by talk of growth, change, and exciting market trends—grows quieter. Then come the whispers. After the shareholder call, you hear unsettling news: a well-respected executive…
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The Haunting Tale of Halloween and Its Lessons for Business
In the dimly lit corridors of ancient Celtic lands, as the chill of winter began to creep in, a festival emerged from the shadows. Samhain, a night when the veil between the living and the dead was at its thinnest, was a time of both celebration and trepidation. Bonfires lit the night, casting eerie glows…
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Level Up Your Life and Career: The Power of Games and Gamification in Change Management and Development
Recommended Listening: Whether you’re a die-hard gamer or someone who simply enjoys the occasional puzzle on your phone, the power of games extends far beyond the screen. In a world where change is constant, and personal and professional growth is a must, games and gamification are emerging as powerful tools for navigating the complexities of…
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Nudging in Business: A Subtle Push Towards Desired Outcomes
Recommended Listening: Invisible, yet powerful; subtle, yet transformative – such is the effect of a ‘nudge’. Born from the realms of behavioral economics, the concept of nudging has rapidly permeated diverse fields, extending its reach into the labyrinth of business dynamics. A nudge is a simple tweak in the environment that influences our decisions, gently…
Abstract Foundations 