Tag: Brand Trust
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Conscience Capital: Values‑Based Spending

In June 2010, Tesla rang the Nasdaq bell as the scrappy EV start-up that dared to make emerald-green feel lightning-fast. A $17 IPO share would one day crest above $400, propelled by a narrative that fused Silicon Valley bravado with moral aspiration: buy horsepower, help the planet. That promise paid—until it didn’t. On April 2,…
Dom
